Advocacy Marketing

A suite of services to help you identify your advocates, invite them into your program, drive engagement, nurture the human-brand relationship, motivate them to do acts of advocacy, produce content, and amplify it.
Services - Advocacy Marketing

Among our clients

How we can help:

Program strategy

Not sure where to start your advocacy program? Let's build a “game plan”. It relies on proven techniques but stays flexible in its application so we can respond to evolving priorities together. We break complex projects into small, actionable work items—which we can complete, review, and tune to excellence with your help.

Program setup and launch

We guide your team and stakeholders through the program launch: from idea to vendor selection and from IT setup to content, design, invites, and rewards. Including pre-launch platform testing and tuning and post-launch knowledge transfer and execution plan.

Program execution

Advocacy teams are always agile. We bring in the resources you need to run recruitment, fulfillment, CABs, awards, events, campaigns, and more. We can complement your team on individual taks or, if you don't have a team we can allocate resources that manage your program end-to-end.

Platform management

You’re already using a SaaS platform for your advocacy program? Need some help managing your advocacy platform? We have your back. Our advocacy marketing consultants are experts in many of the leading community, customer, and employee advocacy SaaS platforms in the CMA space.

Success measurement

We work with you to define the metrics that show how community and advocacy impact customer satisfaction, product adoption, support costs, and sales and agree on KPIs with your key stakeholders. We support you in building dashboards, integrations and automations that measure progress over time.

Content creation

Content remains the king of digital and search engines look for quality over quantity. Content not only captivates and engages your audience but also turns them into brand ambassadors who actively search, read, interact, share your content, and make purchases. We support with strategy, copy, video, and design.

Our Pricing

We always issue a custom quote based on project complexity, but we like to lay the cards on the table so that you can do your own research without talking to sales or giving your email out. These rates are our starting point, let's talk!

Case studies

$ 1950 Per case study
  • Briefing review
  • Independent research
  • Interview agendas
  • Internal interview
  • Customer interview
  • Story drafting
  • Reviews and edits
  • Client approvals

Remote video

$ 4500 Per project
  • Brand assets review
  • Client research
  • Interview agenda
  • Remote filming instructions
  • Video conference filming
  • Video production
  • Reviews and edits
  • Client approvals

Program admin

$ 170 Per billable hour
  • Software deployment
  • Platform administration
  • Program management
  • Reference management
  • Community moderation
  • Engagement content
  • Program analytics
  • Advocacy workshops

Contact us now to discuss your program!